Rated the UK's best adviser platform

Rated #1 by financial advisers in Platforum's independent platform survey since 2022.

See why and book a demo

Rated the UK's best adviser platform

Rated #1 by financial advisers in Platforum's independent platform survey since 2022.

See why and book a demo

We heard your frustrations.
We're fixing what's broken.

Legacy platforms weren't built for how advisers work today. P1 is. Better tools, clearer pricing, professional reports, and genuine value for money.

Tools that don't work?

We're voted #1 for usefulness of online tools.

Tools that don't work?

We're voted #1 for usefulness of online tools.

Can't get insights from your data?

We're voted #1 for Quality of Reports.

Can't get insights from your data?

We're voted #1 for Quality of Reports.

Not getting value for money?

We're voted #2 for Value, but #1 Overall. You don't have to chose between low cost and quality.

Not getting value for money?

We're voted #2 for Value, but #1 Overall. You don't have to chose between low cost and quality.

Tired of chasing wet signatures?

We're NextWealth Digital Champion

Tired of chasing wet signatures?

We're NextWealth Digital Champion

*All statistics above based on Platforums October 2025 report

Try the UK's #1 platform

What happens when an adviser builds a platform?

P1's CEO, James Priday, knows exactly how you feel. He spent 15 years as an adviser losing time to clunky platforms that charged premium fees for basic functionality. In 2016, he built P1 around one idea: your platform should help you serve clients, not drown you in admin.

2001

P1 Timeline

Advice Firm Roots

James Priday joined his family's financial planning practice, serving families and business owners across the Southwest. The platform frustration started here.

P1 Timeline

Advice Firm Roots

James Priday joined his family's financial planning practice, serving families and business owners across the Southwest. The platform frustration started here.

P1 Timeline

P1 is born

Launched P1 Investment Management to give our advice clients better investment options. But we quickly realized the real problem wasn't investment management, it was the platforms delivering them. That insight changed everything.

2016

2020

P1 Timeline

The Platform is launched

Four years of running our DFM service taught us exactly what platforms get wrong: manual processes that waste hours, opaque pricing that's impossible to justify to clients, and reports that look dated. In 2020, we built P1 Platform to fix each of these.

P1 Timeline

First Billion AUM

In 2025 the platform reached it's first billion in assets under management.

2025

2026

P1 Timeline

The UK's fastest growing platform

Ten years on, from one frustrated adviser to 100+ firms and £1.15 billion in assets. Profitable, employee-owned, and voted the UK's #1 platform four years running. 2026 brings our biggest update yet: a completely redesigned interface.

See why advisers are switching to P1

Recognition that matters.

Two types of validation: Schroders Platform Awards from industry experts, and #1 overall from Platforum's adviser panel, four years running. Industry recognition matters. But adviser votes matter more.

Try an award winning platform

Recognition that matters.

Is your current Platform holding you back?

We built a Platform that finally works the way it should. We've solved the day to day issues that advisers told us were holding them back.